Discover the positioning and the value proposition
Target segments of customers
that find your offering indispensable
Scaling up sales requires targeting potential customers that find your offering must-have. Discover the circumstances and /or segments where potential clients share a compelling reason to adopt your offering and have the power & budget to carry that decision.
Find a positioning that motivates potential customers to pay attention to your offering
Find how to capture the interest of potential customers and make them decide to invest the time & effort required to understand your solutions. Stop wasting time & money into marketing efforts that do not generate revenue either because they fail to attract the attention of potential customers or because they attract the attention of prospects who are not potential clients.
Synthesize the value proposition
that makes your offering a must-have
Ensure that both your offering and your marketing target the problems most likely to motivate potential customers to adopt your solution now rather than later. This is the key to achieving product-market fit, acquire a solid baseline conversion rate without which all your marketing efforts will fail, reduce the length of your sales cycle and generate repeatable sales.
Chaïb Martinez CEO & co-founder Zyyne
Our pivot is rational and creates a highly innovative value while enabling us to reuse a good chunk of our existing technical assets. We have just organized our first trade show and have never had so many interested prospects
Cédric Naintré CEO @ co-founder Rangemoi
HyperGROWTH helped us to validate that the market really needed our solution. We identified families of needs to target in order to increase its adoption potential. Thanks to this work, Range-Moi was able to formulate a market positioning that allows us to compete effectively. HyperGROWTH helped us to eliminate the risk of pursuing features and benefits which are not valued by our targets. Working with Bruno is a pleasure. He brings more than his technique and wise counsel. An entrepreneur will find in Bruno a « sparring partner » without concession, who enables you to test your business model, your strength of conviction and your positioning.
About Bruno Levy
Entrepreneur, Business Angel and mentor
For 20 years I have been cracking new markets for my own companies and those of European groups and entrepreneurs, in particular with many start-ups I managed, co-founded, mentored and invested in.
Currently, I help entrepreneurs provoke repeatable adoption for their startup’s offering and thus trigger growth.
In my experience, succeeding at having one’s offering repeatably adopted by potential customers is the issue that stalls most start-ups. That’s why I help entrepreneurs to discover how to make their offering a must have. It is the key to crack their market.
I invest as a business angel only in the startups I mentor and help. I love working with entrepreneurs and participate to their problem-solving at each stage of their start-up’s development.
Creating and growing hyperGROWTH is very gratifying for that reason. It puts me in contact with many entrepreneurs & actors of the European startup ecosystem – something for which I have a lot of gratitude and appreciation.
Specialities:growth engineering, startup acceleration, positioning, new market creation, business design, strategic marketing, disruptive growth, business angels
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